Collingwood Football Club unveils the KGM Centre at Olympic Park

Iconic AFL club teams up with Korea’s oldest automotive manufacturer to create a new home for excellence.

The Collingwood Football Club has officially rebranded its Olympic Park headquarters as the KGM Centre, marking a bold new chapter in its partnership with KGM, Korea’s oldest automotive manufacturer and a global leader in SUV and Ute.

Earlier this year, KGM joined Collingwood as a Premier Partner, reinforcing a shared commitment to performance, reliability, and community engagement.

Founded in 1954, KGM has earned global respect for its rugged build quality, advanced engineering, and outstanding value. Its award-winning lineup includes the Musso, crowned Drive Car of the Year – Best Dual-Cab Ute Under $50Kfor two consecutive years, and the Rexton, a premium SUV designed for versatility and strength. With a 7-Year Unlimited Km Warranty, 5-Year Roadside Assistance, and a growing dealer network across Australia, KGM continues to deliver vehicles tailored for Australian lifestyles.

The Musso range exemplifies this commitment, offering 3.5-tonne towing capacity, advanced safety features, and premium comfort—perfect for towing boats, caravans, and gear for adventure.

Collingwood CEO Craig Kelly said, "We're excited to take this partnership to the next level with our headquarters now named the KGM Centre. Our high-performance facility underpins everything we do as a Club, from on-field preparation and training to all the work that goes behind the scenes, and KGM’s support further enhances this."

KGM Managing Director Joseph Lee added, “Being part of such a historic venue strengthens our dedication to the Australian market and our customers.”

KGM National Marketing Manager Steve Dimitrovski said, “As a Premier Partner of Collingwood, we are proud to be part of one of the world’s greatest sporting precincts.”